The Founder Museum

2 août 2026

Hohoho, the next task was just announced!

To understand myself better, I am going to discover the following things about myself:

a company whose customer service you admire
a logo
a quote
a product design
a café with an atmosphere you love
a website
a packaging idea
a photograph
a painting
a business model
a handwritten note
anything that makes you think, "I want my company to feel like this."

Let's start one by one.

a company whose customer service you admire

Oh, definitely Smiirl. But only 50% of it. 50% of the team is absolutely fabulous. Gives a wish to reach out again.

a logo

How "unacceptable" of me is it to name my own logo?
Come on, I worked so hard to let all this start happening.
It's definitely the logo I appreciate the most.

a quote

"Better be alone than with whoever" & "You better starve than eat whatever"

a product design

I love all the unusable designs. Like a spoon with holes or a mug with the holder inside the mug. This type of thing. I absolutely love it. I love when things are created just to exist and make people wonder, and not to serve a purpose.

a café with an atmosphere you love

The café "Living room" in Kyiv from 2014 to 2019. Oh my god. What a place.

a website

Google Earth, lol.

Literally the best.

a packaging idea

I'd like to ship my clothing in a boot in the shape of Italy. Or in a wooden pack as Camambert is sold in. Or a globe that you open by pushing 4 particular points on it.

a photograph

The Woodstock photograph. What an apocalyptic joy of music and love.

a painting

I love everything made by Picasso.

a business model

Where people don't care about maximizing profit and care about what they actually do. And that it makes them happy. I love businesses that are made because the founder couldn't do without this self-expression any longer, not where they've calculated the profits, margins, and blablabla.