Business in making

48 hours in Paris
04/06/2026 05:29 Today I’m going to Paris for work, so I’ll have less time for my Project today, but I’ll do my best to dedicate some time to it in the morning. And I am totally occupied with lovely regular job activities, I’ll take care of marketing, since I can do it from my phone. Chaotic founder diary is coming, hehehe. Okay, let’s start this day by writing a to-do list. It starts to be my tradition/ritual, and it calms me down. It feels so good and comfy to be... Read more...
This entire project is an act of self-manifestation!
12:32: As I had an important personal mission yesterday, I couldn’t dedicate my 5 AM club to my Project either on Monday or on Tuesday. But that’s life, we have to find a balance somehow! But I still wrote a to-do list for today, and I will do my best to… do my best :D I’ll be very transparent: some of the tasks have simply migrated from the previous days. But I think it’s better to let the tasks migrate and accomplish them when it’s their time, than to only... Read more...
Vulnerability mixed with aggression
29/05/2026 04:14: Fall asleep again. 06:26: Today I decided to add some technology to the process. As my bank proposes a Manus subscription, I will use this agent to help me navigate through SEO and all the beginner’s stuff. We started with brand identity, but I've had a brand name for a while, and I probably even have the final logo. Then, he mentioned the target audience. Of course. That I should understand my target audience's interests, demographics, purchasing habits, etc. Who are my people? Definitely some informal ones. Both... Read more...
5 AM Club
28/052026 07:29: I am from the natural 5 AM club, sometimes the 4 AM club, so when the sun is up, it’s my lunch time already. I created this Substack to document my business journey because I am now creating a micro-entrepreneurship in France, and I am going to create my clothing and accessories. I initially started to document this journey in the video format on Instagram, but honestly, it is probably impossible to find a more ungrateful thing to do. So I am upgrading my level, and I am... Read more...
First day on Substack, day 4 on Shopify
My first morning on Substack: business in making. How’s it gonna go? There are a few things that have contributed to the fact that I am on Substack today. First of all, I finally kicked myself off Instagram. It’s been a while since I had to do it. Instagram has a very toxic and draining environment, and it is not good for my mental health to be there regularly. It really depends on how you build your algorithm, though. But that’s not the point. Instagram is an uncle who walked... Read more...